How do people calculate brand value and make their rankings?
-Brand Development and Valuation
-Cost-Based Brand Valuation
-Income-Approach Brand Valuation
If then, Although it is not a brand that has briefly become famous through word-of-mouth, it may also be able to calculate its value.
Since Modern scholars started to announce world brand rankings, many companies and news and media have published their own brand rankings. They have begun announcing their own brand rankings by category, including watches, clothing, shoes, apartments and cars.
A closer look is that several factors have been calculated in accordance with their own numerical formula, which may be subjective rather than objective. However, in the long run in the field, it is emphasized that these are not subjective but objectified.
After all, it is a generalization through statistics that the method of collecting and analyzing data has been created and operated. However, the blind spot in statistics is that they represent a number of differences depending on the way that the entity that analyzes the data chooses. Furthermore, statistics have a blind spot that they may seem to predict the future by analyzing past data in their own way.
Choosing data, choosing tools to analyze data, and adding to each number are what the Brand Ranking Speaker, Analyst do, not standardized. It's just a ranking representation of their thoughts. Are the results of their work objective because they have been working in the field for a long time? It is self-evident that it is a subject to ponder. However this is especially true if it is linked to moneymaking. These critical ideas are due to various advertisements. Many media are receiving money from advertising articles and are promoting it as a brand of the year. This is merely a false advertisement for brand rankings. So we should not be fooled by false advertising or exaggerated advertising.
Brand VALUE and rankings seem to be most needed for investment, for appraisal, or for brand campaign evaluation, depending on the choice of data and the weight of each data. Or to make it a place to read and write about.
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