Customer's point of view and market

In many cases, too philosophical interpretation of the customer's point of view is a cautionary tale Ideological concepts such as seeking customer happiness or delivering love often fail to provide the focal point of marketing activity and decrease efficiency. Find the essence of the business from the customer's point of view.

In general, 'quick and convenient' branding than 'love train' is efficient. But if many railway operators competing for the same market, and train operators, the railway is not quick and convenient, it can have the other advantages to exist.