The brand's value to its customers must be consistent.
Sometimes, as a deviant behavior of a rebel or a teen, even if it is out of consistency, the overall direction of the brand value is maintained.
Or a reinterpretation of the turning point. But it does not change much that the value of a brand has to be consistent.
In keeping with the nature of the media, including the Internet, we need to maintain a consistent brand orientation based on our experience with our customers.
The brand's direction, which can be created through long-term, flexible relationships with customers, can add value over time.
Establishing and implementing strategies early in branding is a very tough and difficult journey. Do not miss the long-term direction, respond to diverse environmental changes, and make the most of your budget and resources to make the most of your branding decisions. Maybe it would be similar to a space ship that left to explore the unknown world.
The example of the New World discovery and the Antarctic expedition is now transformed into an example of space exploration, and the changes in the environment bring about changes in detail. Maybe, as of 2019, this message may need to be created as a video on Youtube, just as Amazon Prime Day has become a new season.
Even if the environment changes rapidly, the direction of long-term perspective is important to achieve optimal performance within limited resources. The brand's value to its customers must be consistent.
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