Spray and Pray are virtues that should never be done in branding. This is also called selection and concentration.
If you don't want to Spray and Pray with a choice and focus, you have to make a good choice, but if you want to make a choice, you have to 'dismiss' among your belonging of thoughts.
Obviously, you have to discard something, and you have to temper it to make a choice.
https://yourstory.com/2014/12/peter-thiel-startups-tips
“We're not trying to find something unique. We just have to find the most important thing for Banding. There are times when the most important thing is unique, and sometimes the most important thing is the most common”
Do not spay and pray, Be focusing on the matters and find the important thing and then take the concentration for Brand.
Spray and Pray