Charles Revson is best known as a pioneering cosmetics industry executive who created and managed Revlon, through five decades, by the way, he is the best known as his Quotes.
We don’t sell lipsticks. We sell dreams.
Perfume is made in the factory, ‘hope’ is sold in the store.
After then, all cosmetics companies don’t sell ‘chemicals’ or ‘beauty’, they don’t advertise or brand for chemicals. "Massage with this product and then wake up in the morning. Do you know how smooth and youthful your face looks?" and they sell "expectations and hopes." now.
By defining the nature of the business from a customer’s perspective, the minds of the employees selling the products should be changed, and the customers purchasing the products also should be changed, as we expected.
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