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The balance between marketing and brand promotion

Updated: Mar 15, 2019

Branding will begin with creating empathy for the target customer.


Marketing is the act of being number one in the market. And branding refers to creating fingerprints of only one's own, just like a person's own unique fingerprint or iris. So if these two don't combine organically, I don't know who I am, and I can't be No. 1 in the market because I'm a titular person without any character, any presence, like being a nobody. So the two must have an organic relationship.


“Before advertising and marketing, establishing identity by branding should be a priority.”

First-time products may require a process of establishing their own identity for Brand. Or you have to change your Brand identity. We now create by discussing first whether our customers should create a new identity, change it, or establish more firmly, or expand to a greater extent. We continue to work to harmonize marketing and branding at the same time. The balance between marketing and brand promotion.


Poor range and target branding can lead you in the wrong way. It is important to note that there are a lot of exaggerated branding rather than usually misguided. Overblown branding can be done across the Pacific Ocean by surfing boats.


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